WHAT IS THE DRESSING NEED OF YOUTH TODAY

Youth stage is the replica of a chaos liberating room filled with loads of friends around dancing and sweating; everyone with a style statement of their own personal attitude. Today youngsters grow up in a surrounding where there is flooded media coverage on latest fashion, celebrities acknowledging functions and a high on air materialistic world. They spend their time in diverse groups and hence have unique lifestyles clothing. They are brand centralized today. So the question is , what is the thinking of youth today in terms of fashion?

· They require clothes that replicate their attitude.

· They consider fashion isn’t confined to their apparel only, and hence youth spend more money on accessories.

· They love to explore places and hunt and therefore they love to test different brands in the market.

· Youth are sensible too; they remain loyal to the brands which they feel are promising.