Thursday, August 23, 2007

STUDIO SMRITI - FASHIONABLY CORRECT

Smriti Gupta, founder and guiding spirit behind the idea of Studio Smriti, is a graduate from the National Institute of Design. Her never ending interest in designing textiles and fabrics gave birth to Studio Smriti. She always had that fashion instinct, that made her interest fall in this glamorous field of fashion. With this interest and determination, her designed fabrics as a textile designer have been showcased at her fashion arena. Her invaluable experience had resulted in formation of a studio with her own talent and techniques of designing. Studio believes in working with artisans all over India, and conducts workshops on textile designing, marketing, merchandising and quality control, for the emerging talents in the fashion industry.

Studio expertise in producing designer apparels, which can be seen in her contemporary and classic designs, working along with artisans provides them an idea of the inputs they must incur in order to get the best.